International Journal of Engineering Research in Mechanical and Civil Engineering (IJERMCE)

Monthly Journal for Mechanical and Civil Engineering

Volume3,February 2018,

Topic : Indian Market Analysis and Sales Strategy for Potential Electric Racing Vehicle Segment

Authors:Varun Senthil || Aashit Patel, Mukesh Hariharan

Abstract:The automobile industry today is very lucrative. The purchasing capacity of Indian buyers is increasing and we are witnessing trends of growth in Indian racing market with Formula One Grade Racing tracks being set up and more people showing interest in the sport than before. Global fossil fuel depletion is a growing concern with greenhouse gases on the rise; this will have immediate effects on motorsport as a Hobby and Competitive Racing Industry. With Electric Vehicles forecasted to be 54% of new car sales by 2040, a shift is observed where people are beginning to prefer electric automobiles and in due time this shift can be traced down to automobile racing segment too with the likes of Formula E reaching a wider audience. The objective here is to discuss the Feasibility of an Electric Vehicle Racing market in India with respect to upcoming Formula Student Electric Racing Teams in India, namely Team Ojas, based in Vellore Institute of Technology (VIT), Vellore. The target market is classified into three segments based on their approach to Electric Vehicles. All Tier 1 and Tier 2 cities are studied to understand the market potential. The electricity generation costs and CO2 emission index are taken into consideration. This paper also discusses the marketing strategies that can be adapted to sell electric racing cars in Indian market with customer-centric and business-centric approaches. The business model under study involves a simultaneous implementation of B2B as well B2C model in detail. Furthermore, the Premium race car segment is analyzed where the performance of the Electric Vehicle is compared to other Formula III Combustion Vehicles currently in use. .


Download Paper

DOI: 01.1617/vol5/iss2/pid57960

Related Articles

RFID Technology in Construction Project Management – A Review

Authors: Rounak Bhushan Singh || Sumeet Sagar,Animesh Sinha,Muneesh Methwani

Doi : 01.1617/vol4/iss03/pid49278

Volume2 ,March 2018.

RFID Technology in Construction Project Management – A Review

Authors: S.Pachaiappan || Dr.S.Palanivel

Doi : 01.1617/vol4/iss03/pid49278

Volume2 ,March 2018.

Experimental Study of Steel Fibers Reinforced Concrete over Conventional Concrete

Authors: Varsha Harne || Suyog U. Dhote

Doi : 01.1617/vol4/iss03/pid83154

Volume2 ,March 2018.

Experimental Investigations of Rubber Seed Oil Methyl Ester-Diesel and Butanol-Diesel Blend by Using Diesel Engine

Authors: Vishal V. Patil || Utkarsh Shidhganesh,Somesh Shinde,Mahesh Gurav,Swapnil Ulagadde

Doi : 01.1617/vol4/iss2/pid72430

Volume2 ,February 2018.

Study of Land Acquisition Issues causing delay of NHAI Projects

Authors: Rounak Bhushan Singh || SumeetSagar, Animesh Sinha

Doi : 01.1617/vol4/iss4/pid73465

Volume2 ,April 2018.

Study on Strength and Durability Properties of Bacteria Concrete

Authors: Phani Kumar. V || V. Sainath,Ashok Varma

Doi : 01.1617/vol4/iss3/pid03875

Volume2 ,March 2018.

Influence of Masonary Infill on The Behaviour of RC Frames

Authors: R.Vigneshwaran || Dr.K.Pandurangan

Doi : 01.1617/vol4/iss3/pid01729

Volume2 ,March 2018.

Design of Smart Rolling Shutters for Low Cost Operations

Authors: Kushali Sindhia || Madhumitha Prakash,Dr. S. V. Satish

Doi : 01.1617/vol4/iss3/pid49615

Volume2 ,March 2018.

An Experimental Investigation on Behavior of High Volume Alkali Activated Flyash Concrete

Authors: K.Sasidhar || S. Aruna Jyothy,Dr. B. Damodhara Reddy

Doi : 01.1617/vol4/iss3/pid64813

Volume2 ,March 2018.


Editor Image

Meinhard Taher Schobeiri
Texas A & M University, USA.

View more


ISSN(Online): 2456-1290

Google Scholar Profile

Thomson Reuters ID : q-6288-2016.
ORCiD Research ID : 0000-0001-9540-6799

All Issues


Journal Code : IJERMCE
Electronic ISSN : 2456-1290
Impact Factor : 3.8
Frequency : monthly
Contact :

IFERP Other Journals