Date of Publication :22nd February 2018

Abstract: In today’s world, people are focused on investment. An investment is an asset or item that is purchased with a hope of generating income or getting appreciation in future. In an economic sense, an investment is the purchase of goods that are consumed today but are used to create wealth in future. Investing is really about “working smarter and not harder”. Everyone is interested to invest his/her money in such a way that it creates wealth when required, but many a time due to unawareness of best investment plans it leads to lower returns than expected. This paper deals with an awareness level of individual investors and their investment planning. A survey is conducted in order to know different styles of investment planning performed by different types of people like male/female, government job/business/private job, the percentage of income people wish to invest, type of investment, risk-taking capability and so on. An analytical study is performed with the data from the survey and is presented in the paper. This paper also deals with a case study showing how an investment could be better planned for achieving one’s financial goal.

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