In today’s world, aspiration of a better lifestyle and better opportunity for employment are the primary factors for rural to urban migrations and continuous increase in the urban perimeter of cities. In such situation, the role of central business areas of urban centers, known as CBD, become crucial, as they are the important links between the old and the new development. With concurrent development practices, majority of these CBD areas suffer from high population density, mixed use development, illegal encroachments, increasing number of vehicles and above all, old transport infrastructure incapable of holding heavy heterogeneous vehicular traffic, resulting into chaotic traffic conditions, traffic conflicts, time delay and limited mobility of its citizens. While CBD area should offer high accessibility through efficient transportation infrastructure, the actual mobility conditions of CBD areas in majority of the urban centers are threatening, resulting into waste of human hours, low productivity and environmental pollution, adversely affecting the well-being of citizens. This paper identifies the key causes for inefficient mobility on the major arterial road of Surat CBD, known as Rajmarg, and suggests phase wise implementation of the sustainable multimodal transportation network and strategies for better utilization of existing resources. Land use at Rajmarg has been studied and cross roads along the 2.4 Km long road analyzed for traffic congestion. Speed delay survey and pedestrian count of three days, i.e. Saturday, Sunday and Monday are taken in to consideration for analysis.